Partners | 13.05.2021

Main Stage Releases Virtual Forum Content Due To High Demand

Main Stage is pleased to release sessions from its successful online forum for play back viewing. On sharing the full day of content and all its valuable information more broadly, available to watch via Youtube now, UNIFIED’s Michelle Rose says:

“We were overwhelmed with the online engagement across the day and so humbled by the sheer amount of knowledge shared by so many experienced contributors. I am confident that we’ll see some really exciting collaborations off the back of these discussions, and look forward to seeing the positive results!”

Main Stage, presented in partnership with UNIFIED Music Group, Creative Victoria, Bolster & Harry The Hirer, was held on Thursday April 29 brought together brands, agencies and the music industry to foster connection and conversation.

Across 9 hours of content, Main Stage unpacked discussions on the value and importance of commercial partnerships in the music space, the evolution of the ‘selling out’ concept and the best way to work with artists and communities, according to artists such as Illy, Tom Larkin (Shihad), Neil Morris (DRMNGNOW), Jake Taylor (In Hearts Wake), Nina Las Vegas, Mo’Ju and Thandi Phoenix.

After kicking off with a breathtaking Acknowledgement of Country by Neil Morris, MCs Robbie Hicks & Lachlan Bradford of the Funny Business Podcast made their on-screen debut on hosting duties.

Throughout the forum attendees also heard from successful brand collaborators such Menulog, Nando’s, Coopers, Heaps Normal, Klarna and Vevo in addition to 5 panel sessions with Australia’s leading agencies and creative businesses – BolsterSecret Sounds ConnectUNIFIED Music Group, Mushroom Creative House and Bring, Universal Music For Brands.

L-R: Key note speakers Myf Warhurst & Nina Las Vegas
Credit: Will Patston


The day also saw 2 Keynote Sessions with Mo’Ju plus Nina Las Vegas and Myf Warhurst and performances by the incredible Steve Cousins and Thandi Phoenix. Meanwhile, industry heavyweights (listed below) unraveled in-depth discussions on commercial partnerships in music.
  • Bonnie Dalton, Senior Manager Contemporary Music – Creative Victoria
  • James Clarke, Managing Director – Bolster
  • Cath Palfreyman, PR Manager – Nando’s Australia
  • Michelle Grace Hunder, Photographer – Her Sound Her Story
  • Larissa Ryan, Director – Hutch Collective
  • Marcus Pugh, Account Manager – Harry The Hirer
  • Annabelle Herd, Chief Executive Officer – ARIA
  • Jaddan Comerford, Chief Executive Officer – UNIFIED Music Group
In addition, a special Networking Breakfast hosted by the VMDO also took place the following morning, Friday April 30, featuring Ali Barter discussing her partnership with Bonds.

View Main Stage virtual forum in full now.

Steve Cousins performing at Main Stage.
Credit: Will Patston