Modern Day Entertainment, UNIFIED Music Group and Red Hill Entertainment are thrilled to announce they have teamed up to bring Australian music onto the courts for the inaugural NBL Cup.
The NBL Cup is a first of its kind competition (played within the regular NBL season) where all nine teams will descend on Melbourne for the event, which begins on Saturday February 20 and will feature 36 games (18 double-headers) across John Cain Arena and the State Basketball Centre over a four-week basketball bonanza.
“It will provide great value for all sports fans, particularly families, who can watch the biggest stars of the league in double headers for the price of one game. We encourage everyone who hasn’t been to an NBL game before to come along and experience a fantastic night of entertainment,” the NBL’s owner and executive chairman, Larry Kestelman, said.
The NBL is in a unique position to align itself with the Australian music industry (in a way no other sporting code has done) by providing an incredible platform to shine the spotlight on and champion the next generation of homegrown talent.
With the pandemic annihilating the live music industry like no other (and shows being virtually non existent in Victoria for the past 12 months), herein lies the perfect opportunity to give music fans that haven’t been to a concert/festival in a long time to see a live performance by an incredible up and coming Australian artist, whilst at the same time giving artists that haven’t been on stage for just as long, an exciting platform to express their craft.
On the partnership, Co-Founder of Modern Day Entertainment Julian Palei said, “With the NBL perfectly placed as Australia’s premiere destination for sports fans and families, it felt like a natural fit for live music to be included as part of their program. We’re extremely excited at Modern Day Entertainment to join forces with Jaddan and UNIFIED Music Group in bringing emerging Aussie talent to the courts, and building on the amazing work the NBL is doing by creating an all round entertainment experience for patrons.”
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