On Saturday December 9, 2023, US country superstar Zach Bryan performed to 30,000 adoring fans for Zach Bryan: One Night Only! Bryan is leading a new generation of crossover country acts selling out US stadiums and arenas, and it was a great honour for UNIFIED Music Group to bring Zach and his team out to Australia.
We always knew that this show would be special, and the demand for tickets proved that our instincts were correct, selling out in less than 20 minutes and attracting an audience from around Australia and Asia Pacific. The success of the event speaks volumes about the connection Zach’s music holds for his fans and the ever-increasing appreciation for crossover country in Australia – even F1 legend Daniel Ricciardo made an onstage appearance.
The ongoing partnership with our good friends at Untitled Group resulted in the success of this never to be forgotten gig, marking the conclusion of ALWAYS LIVE’s two-week celebration of live contemporary music across Victoria.
Our sincerest gratitude goes to Zach Bryan, his band and team, and to ALWAYS LIVE.